David Schwartz   MSBA, MBA, MSc.

Senior Marketing and Business Management Professional

Introduction

  • Senior Marketing and Business Management Executive

    An accomplished, customer-driven executive with over fifteen years of experience in marketing management, general management, business and product development, distribution, and strategy. Extensive experience in building and leading high-performance teams, managing complex projects, and maximizing revenues and profitability. Strong background in both international and domestic business. Highly adept with all aspects of program and department management, including budgeting, forecasting, P&L, partnership development, recruiting, and training. Entrepreneurial and tech savvy with excellent management, analytical, and communication skills. Core competencies include:

    • P&L Management & Business Model Development • Marketing and Sales Operations (Six Sigma MBB)
    • Strategic Marketing, Sales, and Business Planning • Project Management & Benchmarking
    • Product and Customer Marketing Management • Market, Competitor & Consumer Research
    • Demand Creation and Lead Generation • Integrated Marketing Communications (IMC)
    • Ad & Promo / New Media / Internet Marketing • Customer Relationship Management (CRM)
    • Strategic Brand Management & Development • Staff Leadership, Team Building, and Coaching

Work Experience

  • 2007-Present

    Executive Managing Director: Centric Marketing Solutions

    CMS is a startup company established to provide innovative marketing operations and executive leadership for a strategic business partnership. Developed and launched a complete pure-play Internet business model and strategic turnaround plan for a struggling financial services firm. Broad scope of responsibilities including P&L, general management, market planning, brand development and management, digital marketing, supplier partnerships, pipeline development & management, pricing, and IT infrastructure. Hired, trained, and supervised managers, employees / independent contractors.

    • Nurtured a new marketing / sales pipeline from zero to $30M – $35M annually.
    • Achieved an average year-over-year sales growth of over 150% during the past three years of operations.
    • Developed an online “on demand” advertising / lead generation approach with an average ROI of roughly 5x.
    • Developed and implemented an inbound call center strategy that increased sales efficiency by over 100%.
    • Reduced sales cycle time by over 30% by implementing a sales force automation / CRM solution.
    • Developed all marketing communications strategies and tactics (Internet property, SEO, SEM, social, email, etc.).
    • Implemented an online eligibility and best pricing engine that provided sales with real-time pricing and analysis.

  • 2004-2007

    Siemens, AG: Executive Director / Senior Director of Marketing & Business Management

    Hired by the CEO and SVP of marketing to help the company reach its goal of 40% market share for key products in an $8 billion product portfolio. Directed the daily activities of senior managers, managers, and senior specialists in the areas of strategic market planning, marketing programs, marketing information systems, and market demand creation for all business lines.

    • Co-developed / co-directed a closed-loop marketing system that added over $1 billion to the sales pipeline.
    • Developed and directed the organization’s customer marketing programs that helped improve targeted account penetration by greater than 5%.
    • Instrumental in helping the company achieve the position of “market leader” in customer satisfaction.
    • Directed the organization’s strategic market planning activities including market sizing, segment trends, competitive landscape, product performance analysis, coverage, and win rate achievement.
    • Directed the company’s market research, business intelligence, and performance management initiatives.
    • Conducted extensive brand positioning, perception, and development activities to uncover market opportunities.
    • Reduced over $500K of expenses from the department’s multimillion-dollar budget.

  • 1999-2004

    Toshiba America: Department Head / Senior Manager – Customer Marketing

    Hired by the company’s executive vice president of marketing to develop and direct a department of senior marketing and information technology professionals. Responsible for marketing programs, management innovation, marketing research, strategic technology projects, and customer satisfaction / retention. Developed and implemented strategic plans and programs to increase the company’s win rate and enhance P&L. Pioneered, directed, and executed a wide variety of targeted customer marketing programs and initiatives that supported an 8%+ increase in win rates for key product lines.

    • Conducted extensive primary and secondary research to identify the drivers of a multi-year sales slump.
    • Championed a successful “Customer-Centricity” program that was instrumental in reversing stagnant sales growth.
    • Selected by the company’s president to become the company’s first Master Black Belt in Management Innovation.
    • Directed over 20 projects in marketing, sales, and operations that contributed more than $10M in results.
    • Developed and directed the organization’s win rate improvement initiative that created targeted increases in account penetration and customer retention between 5% and 7% annually.
    • Directed the purchase and integration of a $1 million marketing data warehouse that provided a 360-degree view of the market, installed base, pipeline, and prospects.
    • Led the organization’s market research and consumer insight programs that provided critical insights for product development, product launches, pricing, and promotions.
    • Reengineered, improved, and co-directed the department’s strategic market planning activities, which included market / business performance, product positioning, pricing, forecasting, revenue growth and market share.
    • Pioneered and directed an end-to-end customer satisfaction (CS) and loyalty measurement and management system that were used to improve Toshiba’s industry rating from third place to first place – four years in a row.

  • 1994 - 1999

    A.C. Inc: Product Manager / Sales Engineer

    Recruited by the company’s president to help the organization become a mainstream provider of custom home automation solutions in the highly competitive consumer electronics market.

    • Managed the strategy, pricing, requirements, and positioning for a suite of custom home automation products.
    • Increased year-over-year sales revenue by approximately 10% by positioning products in an untapped market.
    • Conducted rigorous market research and competitive analysis to uncover new opportunities to grow the business.
    • Consistently achieved or exceeded the company’s profitability, revenue, and growth metrics.
    • Recognized as the company’s top sales engineer after one year of employment.

Education and Professional Development

  • Education

    MBA: Ongoing Post Graduate Coursework – Marketing, General Management, Innovation
    University of Massachusetts at Amherst – Isenberg School of Management (UMass-ISOM)

    MSBA Marketing Management, International • Strategy • Innovation – Highest Honors
    Boston University (BU)

    MS Integrated Marketing, Brand Management • Research • Cross-media Campaigns – Beta Gamma Sigma Graduate
    Eastern Michigan University (EMU)

    MSc / Business Administration, General Management • Marketing • Technology
    California State University, Fullerton (CSUF) – Steven G. Mihaylo School of Management and Economics

    BS Electrical Engineering – Electronics and Communications Technology – Magna Cum Laude Graduate
    California Polytechnic University, Pomona (CPP)

    Post Graduate Education / Diplomas:
    Business Management (Wharton/Penn), Finance (UCLA), Marketing Management (UCLA), Advertising Management (UCLA), Advanced Internet Marketing (USF), Internet Marketing (UCI), and Google Partner Certification